Jennifer Kelly has over 25 years of experience representing clients in the technology and entertainment sectors, with a particular focus on helping content creators protect and enforce their intellectual property rights. Since joining Tyz Law, Jennifer has concentrated her practice on providing strategic advice to her clients on matters within her substantive and industry expertise – with a keen focus on mitigating risk. In addition to her role as Strategist, as of 2023 Jennifer has stepped into the role of Tyz Law’s Chief Revenue Officer, bearing primary responsibility for client engagements and pricing – including honing the firm’s innovative subscription fee model.

Jennifer’s substantive expertise includes intellectual property (particularly in the area of copyright), right of publicity, advertising, unfair competition and defense of consumer class actions. Her industry expertise is centered around the games industry, in which she is one of the foremost authorities on IP issues in games and has been recognized by The Recorder as the “go-to lawyer in ‘game cloning’ cases.” In her days as a litigator, Jennifer led her clients Sega, Capcom, King, Glu Mobile, Gram Games, Peak Games and Good Job Games to victory in a number of high profile copyright cases. Since joining Tyz Law Group, Jennifer has worked closely with the litigation team to nix putative class actions brought against firm clients Scopely and Supercell. Jennifer was also a part of the team that helped firm client Moonbug Entertainment secure a jury verdict of willful copyright infringement and violation of Section 512(f) of the DMCA based on the making of knowingly false statements to YouTube in a DMCA counter-notification against Chinese rival Babybus over its knockoff of Moonbug’s wildly successful kids’ television show CoComelon.

Jennifer has received many accolades for her work, having been named by The Daily Journal as one of the "Top Intellectual Property Attorneys" in California in back-to-back years as well as one of California’s “Top Entertainment Lawyers.” The Legal 500 has recognized Jennifer as a leading copyright attorney, and she has made the San Francisco Business Times’ Most Influential Women in the Bay Area list three times. In 2016 and 2017, Jennifer was honored as a Woman Leader in Tech Law by The Recorder, recognizing her for her groundbreaking contributions in the games industry.

Prior to joining forces with her husband Ryan Tyz at Tyz Law Group, Jennifer was a partner at Fenwick & West, where she founded and Co-Chaired the Games Industry Group, served as Chair of the firm’s Intellectual Property & Commercial Litigation group, and led the Women’s Caucus. Jennifer also served on the Executive Board of Techlaw, a network of 30 law firms around the world that serve clients in the technology sector. Jennifer was the first woman ever elected to Techlaw’s Executive Board, and proudly served as Treasurer in 2018-2019.

Jennifer frequently writes and speaks on IP and other hot issues in games at the annual Video Game Bar Association Summit, the Games Industry Law Summit, and conferences sponsored by the American Bar Association and the Copyright Society. She has guest lectured on video game law at law schools including Berkeley Law and the University of British Columbia Law School.

During college, Jennifer worked as a research analyst at the Governor’s Office of Planning and Research in Sacramento, California, and interned at the United States Department of Justice in Washington, D.C. While earning her JD at the UCLA School of Law, Jennifer was a member of the UCLA Entertainment Law Review and served as an extern to the Honorable Vaughn R. Walker in the United States District Court for the Northern District of California. She began her legal career at Irell & Manella in Century City, where she first developed a strong interest in copyright law.

In her spare time, Jennifer can most likely be found enjoying the California outdoors, playing board games or Pickleball with her family while trash talking, or cheering loudly from the sidelines at her sons’ basketball and baseball games. Be warned that if you challenge her to a race, you will lose.